You probably had to play the “trust game” at some point in your life…
summer camp, a company retreat, or some sort of family event.
It’s the one where you have to fold your arms, close your eyes, and
simply fall back, trusting that the person (s) appointed to catch you
will do so, hopefully before you crack your head on the ground. All
sorts of things start running through your head, as you try to calculate
whether blowing all the air out of your lungs just before you start to fall will
make you lose a couple of pounds, making the catching part easier.
You quickly learn Uncle Bob is not to be trusted. And Joe in accounting,
well he’s pretty shady too!
In a purchase or acquisition, you fork over your hard earned cash, and
“trust” that the person you just paid will fulfill their promise,
whatever that may be.
Many businesses today use what is referred to as a sales funnel. They
make an introductory communication and include their product or
service offer, then try to force people into their sales funnel. While that
may have worked in the past, it doesn’t work now. We aren’t partying
like it’s 1999 anymore. (Heck, he isn’t even Prince anymore!)
With the continued reach of the internet, and everyone and their dog
having their own website and social media accounts, today’s buyers are
more savvy, more skeptical, and have more choices than ever before.
So how do you set yourself apart from the pack? How do you make
people line up to willingly fall back, and trust you to catch them?
There is a whole nurturing process involved. You need to get people to
know, like, and trust you. Then they will try and buy from you; it’s all
about building a relationship with your customers and prospects.
It’s actually quite simple. Please note, I said simple, not easy. Maintaining
a good blog is not hard work, just a lot of work.
Blogging is one of the number one ways to reach a broad audience, and
it affords an unlimited number of times to engage them. It’s the online
version of ‘wining and dining’ your audience; when you do it, you need to
do it well.
You wouldn’t serve a guest at your house spray cheese on a stale cracker,
with a cup of flat soda from the night before, so keep that in mind as you
create your content.
You need to be clear, honest, relevant, and personable. (No one wants to
read a blog that looks like it was written by the teacher from Ferris Bueller’s
Day Off. Bueller? … Bueller?? … Bueller???)
In a study completed by Hubspot, one of the premier research leaders in
inbound marketing, they discovered companies that blogged consistently,
averaged about 55% more visitors. That means 55% more opportunities to
get those people to know you and like you.
Your reach is only limited by how good, relevant, and frequent your content
To find out more about the power of blogging and how it can impact your
business, please download our free report here at our website, www.1streputation.com
As always, if you have any questions or would like a personal consultation please Email us at firstname.lastname@example.org